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    Capital Investment Services of America, Inc.
    111 E. Wisconsin Avenue
    Suite 1310
    Milwaukee, Wisconsin 53202

Monthly Archives: June 2020

Is it Live or is it Memorex?

Second Quarter 2020

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Back in what may seem like ancient times to some—the early 1980s—the Memorex Company ran an advertising campaign for its recording tape. (Memorex? Recording tape? Maybe we are talking about ancient times!) The campaign included a series of TV commercials featuring famous vocalists. As a singer belted out some incredibly high notes, the commercial would show a wine glass shattering. The implication was that the high notes shattered the glass. But viewers couldn’t tell if it was a real (live) voice or artificial (a recording captured on Memorex tape). The commercials ended with the question...

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